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Dropps Announces $10 Million Investment

UK-based The Craftory likes what it sees in this DTC laundry pods maker.

The Craftory, London, has made a $10 million investment into Dropps, a Philadelphia, PA-based direct-to-consumer, household cleaning products company.   Dropps was one of the earliest players in the “pod” laundry category—rolling out its product detergent pod four years prior to the larger players in the space. In 2017, Dropps went exclusively direct-to-consumer. This autonomy, say company officials, has allowed the brand to thrive in providing eco-responsible cleaning products with reduced en...

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